Friday, August 15, 2008

Taco Bell

I'd like to think that at 28 I am not too old to dine at Taco Bell when the circumstances call for it. Yet I can't quite get over their ridiculous Mild/Hot/Fire sauce packets. What marketing IDIOT came up with the catch phrases I find on them?! Phrases like:

  • I'm taking the day off. See next packet.
  • The feeling is mutual.
  • Will you marry me?

Are the youth of today taking advice on love, relationships, and work ethic from fast food condiment packages?! Is that REALLY what marketing executives think of us? Of the coming generation?!

It makes me wonder, with horror I might add, if today's youth have been completely underserved by their elders. Our kids can barely read and speak and when they do it's in ebonics, text-speak, or something in between. Reading a book has been replaced with watching TV and playing on your DS or iPhone. The will to work and earn a living has been replaced with a sense of entitlement and expectance. And now dinner conversation has been reduced to "what does your packet say?"

I'm sickened by this. I KNEW I shouldn't have gave in to my double decker taco craving....I am much too young to sound like this!! DAMN YOU, TACO BELL!!!!